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Seismic is a versatile platform that serves as a single source of truth for content, consolidating various silos and providing easy access …
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What is Seismic?
Seismic is a recognized leader in sales and marketing enablement. The vendor's value proposition is that their solution equips global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction.…
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What is Seismic?
Seismic is a recognized leader in sales and marketing enablement. The vendor's value proposition is that their solution equips global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. Additionally,…
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What is Seismic?
Seismic is a recognized leader in sales and marketing enablement. The vendor's value proposition is that their solution equips global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. Additionally, the vendor says powerful content intelligence and analytics enable marketers to prove and improve their impact on the bottom line, revealing what is really driving revenue and what needs to be adjusted. This according to the vendor, results in global enterprises including IBM, American Express, PayPal, and Quest Diagnostics achieving better win rates, larger deals, and higher customer retention.
Seismic is headquartered in San Diego with additional offices in North America, Europe, and Australia.
Seismic Features
- Supported: LiveDocs Technology
- Supported: Real-time content engagement analytics
- Supported: Predictive content
- Supported: Robust integration capabilities with Salesforce, Outlook, marketing automation platforms, and more
- Supported: WorkSpace: the sales content collaboration forum
Seismic Screenshots
Seismic Video
Introduction to Seismic
Seismic Integrations
Seismic Competitors
Seismic Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone |
Frequently Asked Questions
Highspot and Showpad eOS® are common alternatives for Seismic.
Reviewers rate Support Rating highest, with a score of 7.5.
The most common users of Seismic are from Mid-sized Companies (51-1,000 employees).
Seismic Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 80% |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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Seismic is a versatile platform that serves as a single source of truth for content, consolidating various silos and providing easy access to relevant materials. Users rely on Seismic to streamline business processes by creating and sharing consulting materials, agreements, legal notices, and training resources. It serves as a comprehensive online library for marketing collaterals, video accessibility, and a repository for company information and tools. With Seismic, users can ensure they always have the latest version of product information like use cases, datasheets, pricing, and presentations at their fingertips. The platform has been instrumental in solving the issue of not having relevant sales content when needed by providing a centralized source for up-to-date documentation. Additionally, Seismic helps gauge interest on the receiving end by tracking how long prospects spend viewing the literature sent. Its tracking feature also provides valuable feedback on prospect engagement, helping users act promptly. Whether it's managing case studies, pitch decks, or marketing materials, Seismic simplifies content maintenance and ensures that users have access to the most recent versions. By replacing the need for multiple outdated repositories and consolidating information in one place, Seismic enhances efficiency, maintains brand fidelity, and generates frequently used tools and documents with ease. Users find it user-friendly and easy to navigate, benefiting both the user experience and content management. The platform serves as a central collateral hub for sharing sensitive content like presentations, product documents, sales content, and training materials across various departments within an organization. It addresses version control issues and ensures consistency throughout the organization while providing customization options for dynamic distribution without compromising brand identity. With features like LiveInsights for data-driven decision-making and integration with Salesforce and email tools, Seismic streamlines content distribution to the sales organization and provides visibility into prospect engagement. Overall, Seismic is widely used in multiple departments such as sales, marketing, consultant relations, relationship management, etc., to create presentation books and maintain consistency in content. It has received overwhelmingly positive feedback and is considered an essential tool for sales enablement success.
User-Friendly Interface: Users have commended Seismic for its user-friendly interface and intuitive design, which have made it easy to navigate and get accustomed to. They find the interface responsive and appreciate the ability to easily customize documents.
Seamless Integration within Salesforce and Outlook: The integration of Seismic with Microsoft Outlook is seen as a significant benefit by users, as it allows for seamless access to Seismic's features within their familiar email client. This integration has been highly appreciated by users for providing easy access to the content they need without having to leave the programs they already use.
Time-Saving Features: Users value the time-saving features in Seismic, such as the ability to save favorite collateral pieces and view recently used content. These features streamline workflows by providing ready access to various sales collateral and allowing users to add specific content while tracking recipient access.
Confusing User Interface: Users have consistently found the user interface of Seismic to be confusing and difficult to navigate, hindering their overall experience. Several reviewers have expressed frustration with the layout and organization of the system.
Terrible Search Features: Many users have criticized Seismic for its poor search functionality, which often provides irrelevant results. This has made it challenging for users to find the documents they need, rendering Seismic ineffective for their purposes.
Difficulty in Document Management: A significant number of reviewers have reported difficulties in managing documents within Seismic. They find it cumbersome to navigate through a large amount of content and struggle to locate specific resources. As a result, these users feel that Seismic is not meeting their needs effectively.
Users commonly recommend the following for effective use of Seismic: connect with Seismic's technical support team for helpful answers and assistance, get involved in Seismic's Early Access communities to pilot new features and stay updated, and seek advice from other companies that have implemented Seismic for tips, tricks, and best practices. These recommendations highlight the importance of seeking support, leveraging community resources, and learning from others' experiences for a successful implementation and utilization of Seismic.
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Reviews
(1-18 of 18)Companies can't remove reviews or game the system. Here's why
November 25, 2019
Seismic is a must for large sales teams
Seismic has been instrumental to our company's Salesforce. These tools help solve the issue of not having relevant sales content when our executives need it most. With so many places that our teams use to store and share content, it has created a lot of confusion about where to find the single source of truth and most up to date content. Seismic solves this problem for us.
- Search for content that is relevant to our different business units.
- Push/blast notifications about our business to our global sales teams.
- Customize content using the live-docs functionality.
- I'd like the search functionality to include a semantic search. This is apparently on the roadmap.
- Setting up the live docs is a little difficult at first. But it's easy once you get the hang of it.
- Maintaining a clean doc center has been a struggle. We have a lot of content and need an easy way to maintain it.
November 24, 2019
Seismic delivers more than just content.
Seismic is the primary content management system Rackspace uses, and it has a big influence on sales enablement success. It is synced to multiple platforms including Kapost, Outlook, Salesforce, Slack, and Salesforce Communities. It is primarily used by sales employees, but the adoption is very high and there is a need to have more internal licenses allocated. Seismic is important to us because we are able to have consistent messaging, content, and a single source of truth.
- Seismic is easy to use for both admins and end-users.
- Seismic has an extremely helpful customer success team and tenure technical specialists.
- Seismic is constantly innovating, and the new feature releases are great!
- Seismic is my favorite tool I use for admin every day.
- Seismic really needs to update the Profile Builder landing page feature. Nobody uses Microsoft Silverlight anymore and the out-of-the-box landing page builder is very hard to use. It does not allow for custom branding.
- I wish Seismic allowed for a color categorization option in the search results page. End-users don't understand the file structure within profiles because they are concerned about the content itself.
- The data and analytics dashboards lack a bit, but I hear that is changing.
November 20, 2019
Time saving and fun program to use!
We currently use Seismic as a content library, in addition to use all of its livedoc and automation properties to update materials on a quarterly basis. We use a wide variety of Seismic's functionalities to improve and optimize our quarterly update process. It has helped our team out a lot by replacing the master slide feature we previously hads in InDesign. I also really love that our end users have the ability to add minor customizations when they download pitchbooks; it has saved our marketing team a lot of time on top of our compliance team because fewer books need to be created and thus reviewed. The biggest issue I have right now with Seismic is the delay in generating pitch books and pushing updates on reference slides.
- Automation
- Shared slide model is a time saver
- Customization for end users - specifically content selector (it's my favorite)
- I wish Seismic had spell check on the website (content manager)
- I wish we could push updates on reference slides
- It can be very slow when generating a PDF
November 07, 2019
Seismic is a game changer for sales enablement
Seismic is primarily being used by our sales, sales ops and client success teams. It enables them find related sales and marketing content quickly and easily and share that content with clients and prospects. Seismic also is integrated into the tools they use daily (Outlook and CRM) and when sales sends marketing assets through Seismic, marketing can see how engaging and relevant the content being shared really is.
- LiveSend links are the biggest asset.
- Analytics are huge to us being able to track what assets we should spend more time creating and which we should look to remove.
- Dynamic folders help me to filter the content for my sellers.
- Write back functionality for CRM so users can see what has been sent through Seismic tied to an opportunity
- More ways to "favorite" an asset
- More ways to filter or rank assets
We use Seismic to manage our dynamic content - client-facing materials that dynamically pull info from Salesforce fields. Our Customer Success department uses content managed by an Enablement team. Enablement manages the content to drive consistency in our objective and our brand and ensure our teams are working toward the same goals.
- Tech Support - Outstanding team. Friendly, knowledgeable, and willing to dig into the weeds. I was also never passed on, they'd send me directly to the correct person. This matters!
- Our end users are able to preview the content as they customize through a form. Our product changes a lot, so it's critical that they know what they're selecting.
- The level of customization is pretty great - Even if there is info that isn't pulling dynamically from Salesforce, I can build in fields where our reps can add info.
- I work on a Mac and I have to keep a PC handy to make edits to the PowerPoint decks in Live Docs. That's pretty painful.
- I would love to see them move toward supporting Google Slides instead of PowerPoint.
October 31, 2019
User friendly, and the live send feature is our favorite part!
Seismic is being used by all of our internal sales personnel. Overall we have been very pleased with Seismic. The live send feature has been critical to our sales team. We really enjoy having one
location to store all of our marketing material as well.
- User-friendly.
- Analytics are great.
- The back end of Seismic is sometimes difficult to manage.
- Stronger implementation strategy. Consider ways to help users who have never used this type of platform for sales efforts.
Score 10 out of 10
Vetted Review
Verified User
Seismic was originally purchased for our sales department's use. Marketing also uses it as content creators. We have since extended our user base to include our product managers, client success and professional services, and teams. The business problem it addresses is tied to saving our reps' time on admin tasks and giving them back more time to focus on sales activities. This is done by making our content easy to find, right where they're doing their job within Salesforce. The analytics we have on what's working allows us to know what content to produce and what can be archived, thus making the right content easier to find.
- Searchability - The tagging is great and makes it easy to find what you need.
- Salesforce integration - Our reps don't need to leave the opportunity they're working on! They can find the content they need right there and add it to their Workspace to start collaborating with the account team. The predictive content helps them get content needed based on the deal stage and industry of the account.
- Analytics - We get great analytics on content engagement. Also rep engagement.
- Profiles - We can have as many profiles as we need based on group. So if you want sales leaders to have access to certain content that others shouldn't you can have a profile for them. We also use this for channel partners.
- G-Drive Integration - This is in the works but I think this could be better. We moved a lot of content over from GDrive and had to convert is all to Microsoft content so that the editor worked. It's very easy to sync your content over from G-Drive however. But you can't edit it.
- The Profile Builder is a little tricky. You have to be in Internet Explorer to use it. Luckily it's not something I have to do often but when you want to make look and feel changes to your Doc Center it isn't the easiest tool to use.
October 31, 2019
Seismic instrumental as a single source of truth
The Inspirage Marketing team implemented Seismic primarily to house our case studies. We were dealing with a large amount of single case study slides that had to be individually updated and maintained. When we stumbled across this platform, we were very excited. Being able to maintain a single data source for all of our case studies that were easy to update was a game-changer. We ended up creating a LiveDoc for our case studies so our sales team could easily pick and choose the customers they wanted to share. Since this LiveDoc went live, we have also created other LiveDocs in a similar format to automate our Pitch Deck and our library of in-house innovations. In addition to LiveDocs, Seismic as a whole has been instrumental in our team having a single source of truth for the most recent versions of all our marketing materials.
- LiveDocs - Our team loves how Seismic provides a single source of truth for our marketing content that our sales team can easily manipulate to meet their needs.
- Homepage - We love how we can "advertise" our latest and greatest content uploads and share industry knowledge by linking RSS feeds.
- Workspace - Our team enjoys that they can upload decks created outside of Seismic and still enjoy the tracking capabilities of LiveSend.
- We're sad that there isn't an Oracle Sales Cloud (our CRM) integration into Seismic although we've heard that it is in the works.
- We use an SSO and some of the integrations with Microsoft Office don't work smoothly.
- Get all your content organized before you start your implementation. Tagging, organizing and uploading all our content was the roughest part of our launch. It took forever!
October 28, 2019
Now you can know where your content is!
Seismic is used across sales, marketing and customer success. It allows us to streamline the distribution of marketing and CS content directly to the sales organization, and also helps provide marketing with visibility into which content is best consumed by prospects.
- Ease of use and shallow learning curve. As a front-end user, the technology is very intuitive and requires little training.
- Being able to report not only which pieces of content are performing best, but which reps are engaging with the platform the most is critical for proving the ROI of the tool.
- Reduces duplicative content through version control. Metrics are maintained when new versions of a content piece are published, which really helps simplify performance analysis.
- Folder structure and organization is confusing at first and can be tedious when publishing content to different profiles.
- Opportunity and revenue attribution within Salesforce is non-existent. Proving the value of content against revenue is a critical feature, and we are hoping this becomes available in the near future.
May 17, 2019
Seismic is a great tool
Seismic is being used to create client stewardship reviews, marketing packages, and housing our most current and relevant marketing materials to ensure consistency throughout our division.
- Intuitive site.
- Different levels of organization.
- Speed.
- In my use, I don't see any.
May 16, 2019
Seismic can simplify your life while bringing positive seismic changes to your workplace!
Seismic is used across the firm from our marketing team to the consultant relations, relationship management, and sales teams. The system allows us to easily create presentation books that are used for client reviews or for new prospects.
- User-friendly interface that is easy to navigate
- Creation of books can be easily customized by a click of a button
- The system is fast and does not take a lot of time to produce the final product
- It would be great to have the option to select a range of photos that can easily be swapped in and out of slides for further customization
- At times there seem to be issues on the back end of the system where certain data does not pull in correctly
- The ability to reorder slides directly in the system prior to producing the deck would be nice
February 26, 2019
Meh. There must be better options. Not user-friendly.
It is used by the marketing and sales departments only. It is meant to provide the sales team with easy access to marketing materials to send to prospects. We call it a sales enablement platform, but I feel like that's maybe a little too lofty/broad of a description.
- Forces you to organize your collateral.
- Integration capabilities with Salesforce are strong.
- A terrible user experience for those managing content/assets. For example, you basically have to organize assets twice -- once on the back end for those managing assets, and again for those using them.
- Exceptionally outdated user interface. I would like to see Seismic invest in better UX.
- Implementation was not great. The people were responsive, but sometimes unclear, and never able to give us a good timeline or next steps.
September 07, 2018
Seismic Rocks!!
Seismic is used across the organization, primarily by Sales, Marketing and Product, to ensure a single repository for customer facing selling guides, marketing material, product updates, training content, process reference guides and other valuable customer-facing and customer-supporting information. It is used as a mechanism to ensure accurate and timely content is shared across the organization and available through simple search and categorization capabilities.
- Killer functionality to aid in quickly and easily searching and finding content
- Ability to easily send content directly to customers and track their engagement
- Ability to sync Seismic activity to Marketing Automation and Activity Management tools
- The back end administration is a little cumbersome and confusing
August 07, 2018
Seismic Document Repository
We use Seismic to house all our digital content, both internal and client facing. This may include marketing collateral, slide decks, battle cards, or general sales supporting material. It's used across our entire organization. It solves the problem of having multiple documents located on multiple shared repositories. Seismic organizing all our docs and indexes them for easy access.
- Allows all documents and resources to be searchable
- Allows the organization to control which versions of documents are released internally
- Allow end users to view and interact with the documents prior to downloading locally
- The UI/UX is not very intuitive and could use a usability update
- It's often very slow in returning search results
- Users sometimes have difficulty finding particular documents if they aren't tagged correctly
Currenly Seismic is being used by our field sales team (AE, SE, SDRs) but we are considering it for intranet use, as other groups always want access to the curated content in Seismic.
It is our single source of truth for content. When I started there were silos of content, a lot of outdated content, same/different versions of files in different places, causing a loss of sales productivity and limiting their use of content throughout their sales process. Seismic has allowed us to consolidate the different Silos, point to other sources of content (our youtube videos for example) and allow the field to find relevant content easily, and increase the use of content (with tracking of usage by the field, and out to their customers).
It is our single source of truth for content. When I started there were silos of content, a lot of outdated content, same/different versions of files in different places, causing a loss of sales productivity and limiting their use of content throughout their sales process. Seismic has allowed us to consolidate the different Silos, point to other sources of content (our youtube videos for example) and allow the field to find relevant content easily, and increase the use of content (with tracking of usage by the field, and out to their customers).
- Creating Dynamic Folders - Different users look for content in different ways, Seismic supports this with Dynamic folders. It's a filter you define to present a folder, for example, case studies and have it dynamically create folders by use case, product, industry, etc... This same case study could also live in other folders such as a product folder showing all of the content sorted by type without having duplicate files, as its all a virtual dynamic folder.
- Search - VERY strong search to find content with filtering that allows the user to quickly get to the content they need by type, industry, product, use case, competitor, etc... full indexing, but a way to sort out all the results gives the field access to exactly what they want if they prefer to search.
- Salesforce integration - providing content recommendations based on opportunities, so the field doesn't have to guess what they should be using. The system can recommend content based on defined fields such as sales stage, product, competitor, industry, and highlight content when they need it. Such as case studies in the same industry during early opp stages, a test plan during the pilot stage, or a contract at the negotiation stage. This allows them to get recommendations from us as they progress through the sales cycle
- LiveSend and Analytics - The field can send content (or multiple pieces of content) and see if the customer opened it and for how long. Like their own personal Marketo. This is great when you meet with a group of customers and can see which of them opened and how long they read it, helping the rep see who their likely champion is. From a content management/marketing perspective we can also understand what is being used, in what deals, in wins or losses, how often its accessed, allowing us to create better content, and avoid creating things that are not used.
- The front end and mobile app are very dynamic, however, the backend is in need of an update. They spent a lot of time making the front end work well in any browser and mobile, but the back end where the admins work leverages older technology. Better that they updated the front end for all the end users and they say they are in the process of updating it.
- Flexibility on the landing pages - would be nice to have sub-landing pages. They support multiple profile pages (which is great - for different roles), but would be nice to have subpages support a tile layout like the homepage too.
June 26, 2018
Seismic for Asset Management
Seismic is used to automate the update of our quarterly presentations and factsheets. In that function, it is primarily used by the Marketing department. Sales department use the Sales Enablement functionality which allows them to build a custom presentation for use in the field on their own.
- Automation of the updates to regular materials
- Allow the flexibility to create custom presentations from pre-approved slides
- User-friendly interface
- Ability to post and manage text entries outside of Office documents
June 22, 2018
The search features are terrible.
There is a lot of marketing/sales content floating around the org internally. We needed a single place we could keep all of it. That was the idea behind using Seismic. So, instead of just asking your neighbor if they have the content you're looking for, or sending an email out to the org, we could just search within the Seismic platform and get what we needed.
- The platform seems very stable. It's very easy to download and share content.
- The search features within Seismic are absolutely terrible. We type in what we're looking for and the results are not relevant. My team can rarely if ever find the documents we're looking for. It makes Seismic completely useless and I have just reverted back to my old system of saving documents on my computer or within my email. My system is not a perfect system but it's much better than what Seismic has to offer. It is so bad that our Head of Operations announced last week they took off the majority of the content last week. The hope was that with less content it will be easier to find what's there. I still don't plan to use it because so far it has just been a waste of my time.
November 16, 2017
The Solution Product Marketing Has Long Been Waiting For
We use Seismic in the sales and marketing organization. It addresses our need to deliver on-brand, on-message content to our sellers. Our sellers can trust that if it exists in Seismic, it's been approved for usage by the marketing organization. It also creates a feedback loop for new content requests, negating the need for sellers to create their own content.
- Seismic enables personalization of existing content, making it easy for sellers to provide and deliver the necessary context to buyers, without re-writing or re-developing assets.
- Seismic informs marketing of which assets are being used and which ones are performing the best in terms of resonating with prospects. Marketing's Seismic dashboard (LiveInsights) is Product Marketing gold. You can clearly understand what resonates, and what doesn't.
- Seismic is an awesome solution for sales enablement. When new sellers join, the ability to point them at an in-context repository of content helps to ramp productivity.
- Seismic's reporting has improved significantly. LiveInsights were a tremendous development. I'd like the ability to share executive reporting from LiveInsights w/o creating a LiveDoc.
- Seismic's NewsCenter is outstanding, it negates the need for sales newsletters and other forms of ad-hoc communication. I'd like to see NewsCenter enable users to share content directly from news articles.